Hello, I’m Rowan.
I have 6+ years of design experience, a Master’s in Human-Computer Interaction, and a Bachelor’s in Psychology.
I am a UX Design Consultant @ Concord USA, currently working on Digital Pathology instruments and software products @ Roche.
Work
Designing workflows for novel digital pathology algorithms.
Leveraging user research to design black box workflows that pathologists can trust.
Creating a modular Figma frame to enable agile, high-fidelity mockups.
Leveraging the full power of Figma’s component properties and variants to create a modular and updatable frame facilitating on-the-fly adjustments to high-fidelity mockups.
Drawing users’ attention to the right place at the right time.
Designing intuitive visual connections between digital pathology scanner software and instrument indicators to ensure efficiency and safety throughout workflows.
High-fidelity prototype for complex image viewer software interactions.
Capitalizing on Figma variables, I created a dynamic prototype that emulates the complex functionalities found within image viewing software.
Modeling digital pathology image viewer software components on video game HUDs.
How learning from video game user interfaces informed design decisions for a novel revamp of a digital pathology image viewing software interface.
Technical Skills
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UI Design
Workflow Mapping
Wireframing
Storyboarding
High-fidelity Prototyping
Iconography
Microcopy
Design System Creation and Management
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UX Research
User Interviews
Surveys
Personas
Affinity Mapping
Workshopping
Feedback Synthesis
Data Visualization
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Usability Engineering
Usability Testing
Formative Usability Studies
Summative Usability Studies
Task Analyses
Human Factors
Documentation
FDA Submissions
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Tools
Figma / Figjam
Adobe Creative Suite
Jira
Miro
Google Suite
Microsoft Office
HTML, CSS, & JavaScript
Testimonials
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“I am highly recommending Rowan as a UX/UI Designer, and as a future senior leader. As the VP of SW and Digital Pathology at Roche, I had a very large team that consisted of FTE, Contractors, and Consultants. There were several team members that were consistently praised for their work quality and teamwork. Rowan, as a contractor in my organization, was one of these few.
Three things in particular stood out:
- Rowan's creativity is off the charts! New thinking and ways of looking at problems are one of his key assets.
- Rowan's understanding of the customer needs and ability to prioritize accordingly exhibit an engineering maturity level beyond his years. He operates in a manner that is definitely higher than his pay grade.
- EVERYONE enjoys working with Rowan. He is calm, positive thinking, growth oriented, supremely competent, and simply makes everyone on the team better. A true teammate.
If you are considering a new UX/UI hire for your organization, Rowan should be high on your list. Please contact me directly through LinkedIn if you would like me to elaborate further regarding Rowan's abilities and history with my past organization.” -
“He continues to be a rock star in our team. This past year Rowan has taken the lead of two new projects and is recognized as a valued collaborator and contributor by project and product leadership. Whenever Rowan takes on a task, project or product I know that I don’t have to worry about it and that he will keep me in the loop if it needs my attention. Additionally, his internal drive and motivation enables him to constantly develop new skills and become better at his job. That is very apparent in his mastery of interaction design in Figma, and I also see it in his way to communicate effectively with stakeholders, lead effective user research and create the documentation needed for our medical device projects. Rowan continues to be a most valuable team member in our team and the whole team benefits from his presence.”
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“For starters, it's important to note that Rowan came to Roche with zero professional experience and a master's degree that was a couple months off from being completed. After 6 months time, Rowan was truly operating at Senior level here at Roche - independently representing the UX team on complex digital pathology algorithm projects, being a "full stack" designer (research, design, human factors) for those projects, and building partnerships with the Roche business and development teams. And it's not just me that noticed Rowan's seamless ascent; our manager, Sam Psota, has mentioned directly to me on several occasions that he is "stunned" how someone seemingly junior in their career could operate as a senior in our complex workspace in less than a year.
While Rowan operates as a "full-stack" designer on our project teams, it's clear to me that his greatest strength is in UX visual and interaction design. Rowan has a case to be the best interaction designer on our team.
He is profoundly creative in that space - always able to come up with ideas that are outside the box. Rowan had a vision of a "sub-design system", forked off of our global design system, that would enable us to have an organized and scalable Figma project that would eventually replace our messy old Figma projects. He created a truly high class design system - with properties, variables, booleans - that would enable every other designer to do their job better and (most importantly) faster. It was a "first of its kind" initiative for Path UX, and it impressed everyone.
Overall, Rowan is an extremely beloved member in the Path UX team at Roche - the whole team is better for having him here.”
Personal Projects
Improving the usability and intuitiveness of finding a convenient COVID-19 test center.
Medical test scheduling application with an emphasis on user-centered design, ease-of-use, and balance between aesthetics and usability.
Redesigning an eCommerce website with UX best practices.
eCommerce website redesign using UX best practices. Complete overhaul of aesthetics.
Designing a user-centered, multi-format, cross-platform podcast application.
Podcast consolidation application that optimizes efficiency and user satisfaction through the implementation of time-saving features and quality of life UI components while remaining familiar and usable to users.
Research Papers
The Apple of Our Eye
How Steve Jobs and Steve Wozniak saw the importance of UX early on in Apple’s infancy, and how they utilized it to dominate the technology sector today.
Lean UX
Description and contextualization of Lean UX. Capstone paper for HCI 596: Emerging Practices in Human-Computer Interaction.
An Impossible Burger for an Impossible Problem
How UX was pivotal in the success of the Impossible Burger and how it was used to help tackle climate change in a world where real meat is king.
User Experience, Big Data, & Ethics
The interaction between UX, Big Data, and Ethics. University of Minnesota capstone research paper for my psychology bachelor’s degree.